Occupational Profile & What They Do

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Alternative Tech Titles

Daily Duties & Technical Responsibilities

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Seek and provide information to help companies determine their position in the marketplace.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Salary Expectations

Compensation scales with programming language expertise, certifications, and seniority.